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The Nova Scotia Event Strategy is designed to position Nova Scotia as a leader in event-hosting. The goal of the strategy is to attract and develop authentic Nova Scotian events, harnessing our natural assets and unique culture to create social and economic benefits for all Nova Scotians, while leaving a legacy of growth for culture and sport. The strategy revolves around six key pillars which provide focus for government and communities on the development and attraction of events.

The pillars are:

  • New Event Funding Themes
  • Event Culture
  • Education and capacity building
  • Positioning Nova Scotia
  • Measurement
  • Legacy

The Events Strategy is part of the Nova Scotia’s first Culture Action Plan which was launched in 2017. This action plan is guiding the province forward to be a recognized leader in the culture sector, including the development, attraction and funding of events.

Events Strategy - English

La Stratégie événementielle de la Nouvelle-Écosse